The LA Times has a story about how business cards are not appealing to digital folks, particularly in Generation Y (people in their 20s and 30s). One so-called expert says, "They absolutely gravitate toward products that help them do things really efficiently. It's time-consuming to organize business cards — and not portable." Really, since when are business cards not portable?
Publishers cite decreased sales of business cards. Generation Y doesn't see the point of business cards. I submit there are still reasons to keep business cards in the digital society.
Here's a short list of reasons business cards will continue to be used, even in the digital economy:
Despite word processors, digital note takers, digital pens, and other gadgets, paper pads, notebooks, portfolios make an appearance in every high-tech meeting I attend.
Besides, those "free lunch" fishbowls are not electronic yet, they still take business cards. Who knows, maybe someday I will win a free lunch drawing.
Dr. Daniels is focused on Aerospace & Defense, technology management and systems engineering.